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What is Digital Marketing?
Digital marketing refers to any marketing method conducted through electronic devices which utilize some form of computer (i.e., phone, laptop, tablet, etc.). Websites, blogs, social media, video and email are all examples of digital marketing platforms.
Unlike traditional marketing methods, digital marketing is dynamic, which allows participants to interact with each other. When used correctly, Digital Marketing can be an extremely powerful tool to help you grow your business.
Key Components of Digital Marketing
Social Media Marketing
Social media has revolutionized how businesses connect with their customers. It’s a powerful tool that can allow small businesses to reach new audiences, engage with customers, and build a strong brand presence — all without needing a huge marketing budget. Mastering social media is essential to your success.
Website Design
Having a website is no longer optional — it’s a necessity. Your website is often the first impression you make on potential customers, clients, or visitors. For some though, the thought of building a website can be overwhelming, especially if you’re short on time or lack the knowledge required to create a website.
Email Marketing
Regardless of whether you run an online store, a neighborhood boutique, or run a lawn care business, email is a powerful digital marketing tool that will help you attract and convert new customers while at the same time retaining your current ones.